MBA in Marketing

BUSINESS ESSENTIALS I

Before their start in business courses, students first need an understanding in economics. A behavioral science, economics concerns how people behave in the economic environment. In this course we will examine the behavior of consumers and how they make decisions as well as the firm and how it makes decisions.

BUSINESS ESSENTIALS II

Many students come to an introduction to business class not quite sure what it is all about. The course has something for everyone, from those who have been in the business world a while to those just getting started. As the course unfolds, you’ll develop an understanding of the foundations of business and will be able to apply what you already know (or what you are starting to learn) about business to many aspects of the course.

MARKETING MANAGEMENT

This course provides the basis for all further marketing courses, providing a strong foundation for many areas in marketing. Students will face multi-objectives in marketing. They will learn to develop marketing strategies and plans, build strong brands and create value.

FINANCIAL MANAGEMENT

In this course students will study the theories of value, risk and return, investment decisions, financing decisions, dividend policy and capital structure. Students will learn how to analyze financial statements and become familiar with the financial component of a business

ORGANIZATIONAL BEHAVIOR

The corporate environment consists of interactions between people. A successful organization or company, is the one in which its people, work together in an organized, efficient and effective way to produce the strongest results. Organizational Behavior is the course where students learn how to analyze people and situations to help improve and organize the workflow.
Students study attitudes, values, personalities and other components that affect performance.

ADVANCED JEWISH BUSINESS LAWS AND ETHICS

The Jewish Bible, or Torah, is one of the oldest and most widely read texts of law, ethics and philosophy. Many of the principles presented in the Torah form the basis of Western ethics, both business and personal. 

The portions of the Torah which address proper business interactions and respect for others’ property and rights form the body of knowledge known as Business Halacha, or Jewish Monetary Law. A study of these laws and their logical underpinnings will enable students to develop a moral compass and ethical behavior. 

This course presents issues of integrity in business based on practical examples of Jewish law for a moral and upright society. The course presents modern issues in business ethics with examples of contemporary Rabbinic court cases for thought-provoking and engaging discussions. 

Classes use case studies and various sources to help students understand the underlying principles and thought processes behind business law. The course is designed to offer current topics to encourage lively interaction and debate. 

This course covers copyright issues, the fine line between profit-making and overcharging, keeping one’s word and accidentally taking someone’s property, verbal agreements, and acquisitions and transactions. It also covers profit margins, interest, competition, honesty, and inheritance. This course also covers employer-employee relations, rented, borrowed, or lost property, business partnerships and responsibilities of a professional to his client.

Content has been selected to assist students in developing solid ethical and legal decisions

MARKETING RESEARCH

Marketing Research comprises of one the most exciting and fascinating parts of the Marketing field. This course presents to the student basic principles of marketing in a statistical setting with cases and applications. Real world scenarios bring to life the various roles marketing research plays in a company’s path to success. The entire process of Marketing Research is discussed from initial research and design, to data collection to analysis.

CONSUMER BEHAVIOR

Consumer behavior speaks to the different components that are involved in the consumer’s decision-making process. Psychological topics such as attitudes, sociological topics and behavioral topics such as gender and social class, all combine to create a comprehensive understanding of consumer behavior

STRATEGIC MARKETING

The students will be introduced to dynamic strategic considerations of product/market scope, value proposition, asset, competencies, and functional area strategies. Students will learn how to perform competitor analysis, market environment analysis and customer analysis. The course will include global strategies and customer relations.

MARKETING ANALYSIS WITH SPSS

In today’s environment, quantitative analysis is a prerequisite for effective decision making in Marketing. Different strategies are evaluated by assessing their impact on sales, market position of the firm and introduction of new products. A “hands-on” approach for this this type of analysis is the best way for a student to comprehend and utilize these necessary analytical skills. In this course, students will become an expert in SPSS.

DIGITAL MARKETING

The rapid development of the digital arena such as social media, massive online stores, have provided consumers, a much wider selection of products, services and prices from different suppliers. For companies this offers opportunities to expand into new markets, offer new services, and reach populations otherwise closed to them. It is essential that marketing
professionals utilize the digital marketing space to promote and sell their products. This course covers the various strategies, campaigns, analysis and technology for becoming a successful digital marketer.

ENTREPRENEURSHIP

One of the most exciting parts of the business world, is the opportunity to open your very own business. Exciting, but scary, opening a new venture possesses many risks as well as opportunities. This course teaches students how to begin a new venture. From planning, to finding funding, to managing potential growth, students come away with the skills essential to being a successful entrepreneur.

SALES

Sales drives any business, as without it, there would be no business of which to speak. All aspects of a business are important, but without the ability to sell the product, the rest of the departments would have with which to work. This course provides the students with clear strategies and skills for modern selling. Developing a relationship, negotiations, strategies needed and closing a sale, all are presented in this course.

CAPSTONE PROJECT

This course is a yearlong project which combines all the various marketing skills obtained throughout the degree. Students will pair up in teams, to research and analyze a real company to determine an issue that the company faces within the marketing arena and present three solutions. These solutions will be supported by the research and analysis.

Objectives:

1. Apply the marketing skills and knowledge acquired over the course of the program
2. Unify all fields of study and the tools (qualitative and quantitative) acquired during the degree program into one organized process.
3. Implement the tools and knowledge acquired during the course of studies within the reality of the business world.
4. Project future scenarios within the real world
5. Collaborate on a joint project